Design studio · Southwest Florida
We Build Brands That Stand Out
Crux Design brings twenty years of brand and motion craft, for Apple, National Geographic, and Fidelity, to small businesses across Southwest Florida. Founded by Uros Perisic, Creative Director and Partner at Deep Vibe, the AI creative agency born at DataRobot.
- 100% client satisfaction
- 20+ years of experience
- 20+ Fortune 500 clients
- 3 years building AI-native creative at Deep Vibe
The same craft trusted by industry leaders, now working for local ones
- Apple
- National Geographic
- Intel
- The Economist
- Fidelity Investments
- DataRobot
- VH1
- A&E
- NBC Sports
- Biography Network
- Target
- USA Network
- Science Network
- Food Network
- Planet Earth
- CBS News
- NASDAQ
- TD Ameritrade
- Jazz Hall of Fame
- f'real
- Bandcamp
- …and others
What we do
Three pillars.
One goal: results.
AI integration, web design, and marketing, built for small businesses in Southwest Florida. The craft behind them (branding, motion design, twenty years of it) is the standard, not the pitch.
AI Integration
AI your business actually uses: content and imagery, customer-facing tools, and the repetitive work that eats your week. Set up, integrated, explained in plain English.
Explore AI →Web Design
Fast, modern, responsive sites that load fast, rank well, and are easy for you to update. Twenty years of creative direction means the design pulls its weight.
Explore web design →Marketing
Get found, stay remembered, and give people a reason to come back. Local SEO, social, and email that reach customers where they already are, measured in calls, forms, and sales.
Explore marketing →Industries
Built for the Trades Behind
Southwest Florida
Cleaning, marine, HVAC, plumbing, roofing, and more: we know what your customers search for and what makes them call.
See all industries →Right-sized
Small Project? Big Project?
You're Covered.
Crux Design is deliberately small: you work directly with Uros, no account managers, no layers. But if your project outgrows a boutique engagement, you don't need to go find a bigger agency. As Partner and Creative Director at Deep Vibe, Uros can bring in a full team of designers, developers, and AI specialists he works with every day. Same creative direction, whatever the scale.
The Numbers Behind Our Work
- Client satisfaction
- 100%
- Years of creative excellence
- 20+
- Fortune 500 clients
- 20+
- Years building AI-native creative at Deep Vibe
- 3
AI, done right
Practical AI Integration
AI integration sounds like an enterprise game. It isn't. Curated for a Southwest Florida small business, it means your website works harder, your content gets closer to your voice, and the repetitive back-office work quietly handles itself. No mystery, no hype, and no separate budget line that sounds impressive. If it helps you, we set it up and show you how. If it doesn't, we tell you so.
And if a challenge goes beyond design, a full digital platform, an AI-powered marketing system, that's where Deep Vibe comes in, with Uros still leading the work.
Portfolio
Featured Work
A glimpse into the creative and technical projects we've brought to life.
Web
Sur La Table — Lid & Ladle
Recipe and video content platform
Web
Babcock Ranch Directory — Local Business Discovery Platform
Local business discovery platform
Web
Edison Sailing Center — Website Design & Ongoing Digital Support
Website design and ongoing support
Web
Renée Group Inc.
Contractor site with AI-generated imagery
Web
Victory KDD Cleaning
Site, local SEO, and lead funnels
Motion
Apple Conference 2017 · 2018
Keynote stage graphics
What Our Clients Say
“Crux transformed our online presence. The directory they built has become the go-to resource for our entire community.”
“They understood our mission from day one. The website drives registrations and donations in a way our old site never could.”
“Working with Uros was like having an in-house creative director. The attention to detail is unmatched.”
Ready to Look Like the Business You Are?
No pitch, no jargon. Tell us what you're trying to fix and we'll give you an honest read on where design and smart tools would move the needle, and where they wouldn't.